Jentis data capture and load process evolves around submitting data to partners and networks. This consists of defining rules and configurations when to send what data to which partner. A pivotal part in this data load process are Tags. They allow detailed configuration of individual parameters and values to be submitted to partner networks.

Every tag in your JTM account consists of the following parts:

  • Tracker: Select a tracker that you previously created, which will hold global configurations for this tag.

  • Template: Jentis include templates for tags that cover use cases per Tracker, ie. the “Pageview” template for Google Analytics

  • Trigger: Every Tag references a trigger which defines conditions on when to actually activate a tag and hence submit data to a partner

  • Parameter Configuration: Here you will define every parameter that needs to be mapped to a value that will be submitted to the partner

Tag Creation Process

Every tag needs a name. A common syntax is to use the partner network name combined with the template or event description, ie. “Google Analytics - Pageview”.

Every tag is associated with a Tracker that you previously created. This way any tag can access global configuration parameters and re use those.

Templates follow a Trackers schema to capture data. For Google Analytics for example the common templates follow GAs general tracking syntax of Pageviews, Events and enhanced Ecommerce Tracking.

Trigger define conditions on when a Tag will be activated to submit data.

The actual configurations of a tags parameters and their respective values is defined in the last step: “Configure Template”. Here you can define parameters values according to a template. Later this setup can be changed and adjusted. Click “Finish” to make this tag available in your JTM account and preview the captured and loaded data to your partner network.

Tag Configuration

Mapping parameters of a Tag to technical references is key to receive the right data. All tools have custom parameters that fit their protocol. On the other side is your Jentis configuration that holds all the values that you implemented for tracking. Now you need to address these values to the parameters of a tool.

In every Tag you can follow a template that defines a parameter placeholder (ie. “Page Title” for Google Analytics). Now you can select any Variable value to submit it as the tag is activated for tracking.

You can select any Variable that you defined previously in the Data Sources area of your Jentis account. All Jentis integrations start with a rich set of default values.