Welcome to the User Guide of the JENTIS Tag Manager. The Tag Manager is your Interface to set up your Tracking System.

We will explain some basic points to understand the following pages.


You will find a list of Trackers such as Google Analytics or Facebook with the necessary more than 30 predefined Pixels when setting up a new Tracker.


In the next step you will define a tag. A tag is defined as one type of data stream to a tool (Tracker). For example, a tag can be a pageview, an event or a product view.

You will find a list with different types of tags predefined according to the tracker used.


In order to know WHEN to send data to the Pixel-Servers, you must create a trigger. In addition, you must define variables, in order to know WHAT is to be to sent to the Pixel-Server.

You can use a trigger for several tags even from different Trackers. A trigger is defined by the following data:

  • State: With the state you define when the trigger should be checked as to whether the conditions are true or not. States are predefined by JENTIS, but if you wish, you can define your own states.

  • Conditions: With conditions you are defining when the trigger fires. A condition is defined by a single variable, a single Operator (for example “equal” or “greater than”), and a single static value.

An Example for a trigger:

State: Document Ready


  1. Condition 1

    1. Variable: URL;

    2. Operator: contains;

    3. Value: /product

  2. AND Condition 2

    1. Variable: Price;

    2. Operator: greater than;

    3. Value: 200


A Variable holds a defined flexible value of your system. This might sound strange, therefore let's get through some examples to understand better what a variable can be:.

  • The browser your visitor uses to visits your website.

  • The Page-URL while a page is loaded.

  • The price of a product

  • The label of a button which is clicked by the visitor.

(lightbulb) See next section for a quick start: Quick Starter Guide